How Social Media Listening Enhances Your Business Strategy
Adept business people always improve their company’s performance and better serve their customers. In today’s digital age, the key is listening to what people are saying about projects and businesses on social media.
Social media listening means monitoring online conversations. That gains you insights into what people are saying about your brand. Users can do that manually by searching for mentions of your company on various social media platforms. Or, users can do it through social media listening tools, which automate the process and make it easier to track.
Either way, social media listening can provide valuable insights. That can help you improve your business strategy momentously!
For example, let’s say you’re a clothing retailer. You’ve been noticing that many customers are complaining about the quality of your clothes on social media. That is valuable feedback that you can use to improve your product quality. Or, let’s say you’re a food company and notice that people are saying good things about your new product on social media. You can use valuable feedback to continue marketing and selling your new product. We also recommend learning more about how to get more followers on Instagram.
So if you’re not already doing it, start listening to what people are saying about you on social media today!
The Top 5 Social Media Listening Techniques
1. Identify relevant keywords and phrases
The first step to social media listening is identifying the keywords and phrases most relevant to your brand or business. You may brainstorm with your team and look at your competitors’ social media pages. You may also incorporate a tool like Google AdWords Keyword Planner.
2. Set up Google Alerts
Setting up Google Alerts is a great way to stay on top of the latest conversations about your brand or industry. Go to google.com/alerts and enter the keywords or phrases you want to track. You can then choose how often you must receive alerts and where you want them delivered (e.g., email, RSS feed).
3. Use social media monitoring tools
Many social media monitoring apps are available! They can help you track conversations across the web. These tools allow you to set up keyword-based searches to see all the latest mentions of your brand or industry in one place.
4. Participate in relevant online communities
Another practical method to stay on top of the latest conversations is participating in online communities. That could include forums, Reddit threads, or even Twitter chats. You’ll be able to get a pulse on what people are talking about—and you may even be able to influence the conversation.
5. Keep an eye on your competitors
It’s also influential in keeping an eye on what your competitors are doing on social media. You can use social media monitoring tools to track your competitors’ activity — almost fully. That can give you valuable insights into what’s working well for them — and what isn’t.
Tips for Building an Effective Business Strategy with Social Media Listening
1. Keep your goals in mind
When creating your social media listening strategy, it’s important to keep your business goals in mind. Knowing the goals boosts developing a strategy to help you achieve them.
2. Know your audience
Who are you reaching with your social media listening? It’s important to understand your audience and what they’re interested in before you start collecting data. This way, you can ensure that you’re collecting the most relevant data possible.
3. Collect the right data
Once you know who you’re trying to reach and what you want to achieve, you can start collecting the right data. There are numerous social media listening apps available, so you’ll need to choose the ones that are right for your needs.
4. Analyze the data
Once you’ve collected the data, it’s time to analyze it. This step will help you understand what your audience is saying about your brand and how they feel about your products or services.
5. Take action
After you’ve analyzed the data, it’s time to take action. Based on what you’ve learned, you can adjust your strategy accordingly. That might mean changing the way you interact with your audience or the way you market your products or services. Whatever you do, ensure that all actions are in line with your goals.
Also read: Top 10 Market Research Tools
How Can You Protect Yourself from Activity Surveillance?
The saying goes, “If you’re not paying for the product, you are the product.” But what if you want to use social media without becoming a product?
The first step is to understand how social media works and what data it collects about you. Then, you can limit the amount of data social media platforms collect about you. Finally, you can use social media in a way that doesn’t compromise your privacy. Here’s a step-by-step guide to doing all three.
1. Understand how social media works and what data it collects about you
Most social media platforms are ad-supported. That means that they make money by selling advertising space to companies. Social media companies need to collect data about their users to sell ads.
The kind of data that they collect can include:
- Demographic details (age, gender, location, etc.)
- Psychographic information (such as interests, hobbies, etc.)
2. Limit the amount of data that social media platforms collect about you
There are a few things that you can do to limit the amount of data that social media platforms collect about you:
- Use a privacy-focused browser extension. Browser extensions can block third-party cookies, which are used to track your online activity.
- Log out of social media accounts when you’re not using them. That will prevent social media companies from tracking your activity on other websites.
3. Use social media in a way that doesn’t compromise your privacy
There are a few things that you can do to use social media without compromising your privacy:
- Don’t post personal information online. That includes your home address, phone number, email address, and date of birth.
- Be careful about what you post. Once something is online, it’s hard to take it back. So think carefully before you post anything that could be used against you.
- Limit the amount of information that you put in your profile. The less information you put in your profile, the fewer data social media companies will have about you.
The Bottom Line
There are many benefits to social media listening, but the bottom line is that it can help you comprehend your customers’ vision and what they want. It identifies potential issues early on and addresses them before they become bigger problems. And, of course, social media listening can also help you track your brand’s performance over time! And you may ensure you’re meeting your customers’ needs.