Scaling up an agency takes time and effort, just like any business. Whether you’re trying to keep your existing clients happy or you’re putting out marketing campaigns to convert new leads, there can often be a lot on your plate.
Using technology to help scale your agency more efficiently is a wise move, especially as it can help you save a lot of time and hassle in the process. Much of the technology available can work at a faster pace and has a capacity for unlimited workloads, whereas your employees can only do so much in the working day.
In this guide, you’ll learn all there is to know about how technology can assist your team or organization as a whole, to scale up the business effectively. Technology isn’t going anywhere and it would be more of a hindrance to not use it as part of your company’s strategy for growth and success.
Why scaling your agency with technology is important
Technology is all around us and is pretty much injected into all aspects of our lives. For business, regardless of the size, your agency can benefit from the added assistance that technology provides.
The tech industry dominates 35% of the total world market and it’s very likely that many of your competition are utilizing technology to drive further success for the business. It’s important to use technology due to the variety of benefits it can offer your organization.
Embracing technology, including innovative solutions offered by companies such as ServiceNow, Nintex, Gobins or Hyland OnBase is essential for your organization’s growth and sustainability. By leveraging technological advancements, you can streamline processes, improve efficiency, enhance customer experiences, and stay ahead of industry trends.
Monitors and keeps track of your progress
Technology can help monitor and track the progress of certain tasks or projects that need a watchful eye. It can be time-consuming for employees to check in every five minutes when it could be easily monitored with the help of technology.
Whether you’re running an ad campaign and need to assess the performance of the ad, to managing client content – it’s all better when you’ve implemented technology.
Also read: How to Calculate Influencer Marketing ROI
Automates tasks that are time-consuming
One of the biggest benefits of technology is automation. It can really help save time for businesses and especially for employees who may not be at the desk to manually hit the button.
By adopting local marketing automation software designed specifically for marketing agencies, such as Adplorer, businesses can significantly enhance their team’s productivity and streamline their operations. With Adplorer’s tailored features and user-friendly interface, agencies can efficiently manage multiple marketing campaigns, automate repetitive tasks, and optimize client targeting with ease. This all-in-one solution empowers the marketing teams to focus on creative strategies, client relationships, and revenue growth, while the software handles the time-consuming administrative aspects.
Businesses are noticing the cost-efficiency of automation in the workplace too with 43% of businesses planning to reduce the workforce due to technology integration alone.
Automation is a fantastic by-product of technology that can be crucial for scaling up the business in a dramatic fashion.
Helps motivate and encourage productivity for employees
Technology can be a real motivator for your employees, especially when it comes to the day-to-day tasks that need completing. There are often deadlines to meet that can be aided with the use of technology in place.
Your employee’s workload can be a fine balance that needs to be carefully monitored. Too much for one employee could end up breaking morale or worse, causing them to leave the company. Keeping your staff happy is important and with technology in place, it can help maintain productivity levels.
6 Ways to use technology to scale up your agency
Technology offers an opportunity for growth in a way that isn’t possible to achieve as quickly and effectively without. With that in mind, here are six ways to use technology to help scale up your business this year.
1. Get creative with a slideshow maker like Pitch.
Whether you’re making a pitch for a new client or you’re creating content for your social media channels, getting creative with a slideshow maker like Pitch is beneficial. Pitch offers all of the helpful tools needed to design and produce professional-looking slideshows from scratch.
Technology like Pitch is a great one for those who maybe don’t have the skills or experience in design and therefore need a helping hand. For small to medium-sized businesses, it’s a great tool to use, especially those with limited budgets.
Image Source: Pitch
Some of its features include pitch decks, team meetings, and pre-made templates to make designing visual content easy. It takes very little effort to create on this platform and many users are benefiting from what content it generates.
Pricing starts from £0 for small teams and individuals or £8 per member, per month for power users and growing teams.
2. Use Canva to design new business cards.
Canva is a great tool when it comes to design for your business. There’s plenty of visual content and literature that’s needed as a business and there’s only so much that a design team can do without the use of technology.
Image Source: Canva
With Canva, you’ve got thousands of ready-made templates and a fountain of features to work from in order to create some incredible content. You can use this tool to help create some eye-catching business cards that your workforce can utilize when out networking.
Like Pitch, you don’t need a degree in design or any experience in design for that matter when it comes to Canva. It’s made for users of all skillsets whether that’s a small start-up business to students in school or at college.
This is an easy-to-use platform that creates high-quality prints that can be mass-produced with just a few clicks of a button!
Also read: Top 10 Hiring Platforms for Your Business
3. It can help deliver more quality candidates for hire.
Technology is a great aid when it comes to recruitment. Recruitment in general is a time-consuming and costly process, even when it’s done to the best of the company’s ability.
With hiring managers and recruiters spending between 6-8 seconds looking at a CV, this can soon mount up to a lot of time with hundreds of applicants for one job alone.
Recruitment software has helped many businesses to source high-quality talent and to maintain a talent pool that they can rely on as and when they need new candidates for a role. From job boards like Indeed and LinkedIn to applicant tracking systems like SmartRecruiters and Greenhouse.
Quality hires are going to be beneficial for the business in the long run, rather than hiring average candidates that end up only lasting in the organization for so long. Average hires may also only provide ample success over the top talent that innovates and evolve the business over time.
4. Utilize Basecamp for project and client management.
As an agency, you’re juggling many plates in the form of clients, and managing them isn’t easy without the use of technology. It’s platforms like Basecamp that have helped businesses organize and better their client management.
Projects with Basecamp can feel scattered and managing multiple clients at once are tough, even with multiple staff members available to work on one client.
Image Source: Basecamp
For employees, this platform is useful for bringing everything together in one place and communicating effectively. Not every business nowadays is completely office-based, it’s actually directed more towards a hybrid situation since the pandemic. A platform like Basecamp assists agencies that may work on a remote or part remote basis.
5. Analytical platforms help monitor business performance.
Monitoring and assessing the performance of your business or that of your client’s performance is key. It’s a great opportunity to adapt and tweak your efforts to help ensure your performance is at its peak at all times.
Platforms like Hubspot are great for marketing campaigns and Google Analytics can be good for assessing the performance of your client’s website in real-time.
Data is a big influence on businesses nowadays and it’s a valuable commodity that shouldn’t be ignored. The big data analytics market is set to reach $103 billion by 2023, so to say it’s valuable for businesses nowadays is an understatement.
Also read: 9 Effective Ways to Streamline Customer Communication
6. CRM and knowledge bases for building customer relationships.
Customer relationships are key when you’re an agency. Your clients are relying on your organization to deliver results and it’s important that everyone is communicating during this business relationship.
A good CRM software is worthwhile and knowledge bases for some can be helpful in order to help attract new clients and convert leads. Customer relationship management software helps keep everything organized when managing multiple clients at once.
Image Source: Hubspot
Software like this can help prioritize what’s important and what could be flagged for priority later on down the line.
Building your client relationships is just as important as the work you actively do to help build their success on the market. It can help retain the client for a longer period of time instead of them using you for a short period of time and then moving on to a different agency.
Spending time on your client relationships, it’s going to cement that work for the future, so this technology is a great investment for the long-term goals of your agency.
Use technology to elevate your agency this year
Technology is a useful part of any business and it’s a great way to elevate your agency this year. Make use of what platforms and tools are available to you, especially with so many being available at an affordable cost.
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