You can see through the layers that it is less about the customer’s location in the journey but more about the experience. User experience (UX), unfortunately, doesn’t get enough attention. It’s easy to rush to move prospects from one point to another without really considering how they will get there or how that might impact conversion success. This blind spot can be costly when it comes to attracting new customers or retaining existing ones.
How can you make your business more efficient by focusing on UX? These five key points will help you build a better user experience that produces meaningful and measurable results.
6 UX Keys to Optimize Before You Start the Customer Journey
1. UX = Science, and UI = Art
User interface (UI) and user experience (UX), are not the same thing. They are however often mentioned together.
UX is the science behind the strategy, design, and development of the intended experience that you want users to have.UI, on the other hand, is the result of extensive UX planning. The customer journey is a whole ecosystem of support that goes beyond a website or an application.
UX is still important for the correct execution of your overall design system. allows for smoother operations throughout. The Nielsen Norman Group is an invaluable resource for UX professionals who want to gain a deeper understanding of design systems and other UX topics.
Also read: Top 10 Prototyping Tools for UI/UX Designers
2. The Difference Between Responsive Design and Mobile-First Design.
We live in a mobile world. You can’t just implement a responsive design pattern on your website and forget it. According to Perficient’s study, 61% of all website visits in the United States were made via mobile devices in 2020. This was four percent more than in 2019. These numbers rise even higher if you expand beyond the U.S. Globally, 68% of site visitors were mobile in 2020, an increase of nearly five percent over the previous year.
Modern sites should be mobile-friendly. You don’t want users to have trouble navigating if they are using their smartphones and tablets. If your website is extremely content-heavy, and your analytics show that most visitors use a laptop or desktop computer, responsive design may be the best choice.
However, if your website is mobile-friendly, it can affect your Google ranking. Make sure you do your research and gather the right data to make the best decisions for your company.
3. Balance Media with Usability
It is important to remember that technical functionality is a key component of a website’s user experience. To reduce the sizes of multiple images on your site, you can use a compression tool like Panda (TinyPNG) and Allow your pages to load quicker. Also, take a look at the specifications for responsive images. It doesn’t matter if you have a large screen display or a small phone.
Another tip is not to try to load too many media files at once. It’s not a bad idea to have video and other media. In fact, it is quite the opposite. Google is putting more FB d in its rankings. search results that include video are often ranked higher than those without.
Media placement and integration that isn’t done properly can cause problems. This can cause your site to drag significantly, and even the best broadband may not be able to cope. You want to find a healthy balance. Good UX means that your site functions as it should and, more importantly, how a user expects it. We should also mention that Google ranks take usability into consideration, so you need to make sure your site performs well and is in order.
4. Accessibility and Inclusive Design
The internet is open to everyone. It’s important to ensure that your web assets are inclusive. It’s a good idea to use color and ensure there is a little conflict between different colors as possible. To aid those with different levels of visual impairment, it is important to consider proper contrast.
You can make your website more accessible by making sure alt text on images is correct, captions are included with videos, and screen readers can access your site.
Do your best to ensure that AA compliance with the Web Content Accessibility Guidelines 2.1 is maintained. Keep an eye out for WCAG 2.2 which will be available sometime in 2022.
5. Simple, consistent, and purposeful
Psychology plays an important role in the design, it’s no secret. It is important to understand how users consume messaging and call-to-action. Go back to basics and use the golden rule for art, which guides placements that allow for a pleasing visual interpretation.
Continued research is essential. Web users are now familiar with many things that were once unfamiliar five years ago. We are constantly evolving and adapting. But, you should always look for simplicity and follow the path of least resistance.
Make it clear what you want the user to do on a page or at a specific call to action. This is called a “task”. Make sure it’s simple to understand and complete. The more hurdles a user must jump through in order to reach their goal, they are more likely to walk away and seek a better solution.
UX doesn’t have to be about the look and feel. It can also include the written word. Use UX writing to adopt a common language and intuitive naming conventions. Do not confuse the prospects with jargon just because it is popular or what your company uses internally. Your written message should be concise and direct. Be clear with the user about what you want them to do and why. Keep your blog’s fluff to a minimum.
UX doesn’t have to be about the “look and feel”.It also has a lot to do with the written word. Use UX writing to implement common language and intuitive naming conventions. Stick with them. Don’t confuse potential customers with jargon just because you believe they should. Because it’s the current trend or because it’s something your company uses internally. Quickly get to the point with written messaging be direct with what you are asking the user to do, and explain why you’re asking them to do it. Keep your blog informative but keep the fluff to a minimum.
6. Make sure your UX team is close to your product and marketers. Keep your development team in lockstep with UX
In any business, There are many wheels turning simultaneously, There are many balls in the air and many hats being thrown, so there is a lot to do or any other cliché about being busy that you can think of Because we are all working in the trenches every day, It’s easy to lose things in translation when there is a lot of interdepartmental dependencies. It is a good idea to ensure that your UX team sits at the table alongside your marketing and product strategists. It is better to prevent potential problems before they occur than to try to unravel a web of miscommunications and expectations that are contrary to best practices.
To ensure that the technology capabilities are available to provide the best possible user experience, the development team must also work closely with UX people. UX will be ruined if the development team creates a data visualization tool that doesn’t conform to accessibility standards. The reverse is true. If a UX design pattern depends on an unsupported technology from an existing app or website, then the development team will be in a difficult position.
The user experience is a critical aspect of our society. Many design options and communication channels are available, so businesses cannot rely solely on their product to sell.
Consider the local bakeries that are competing. Both offer delicious apple pie. However, in one bakery you must call at least a week in advance to place your order. On the other, you can simply walk in whenever you like and pick up a fresh-baked pie.
Although the first bakery may have a great offering, the process of getting it is a little tedious.Ideal experience that will encourage people to seek out an easier alternative.UX is more than just design. It’s also the science of creating meaningful interaction between users and your business’s properties (website, products, etc.).
Think about your UX. Ask yourself: “How do you feel using this?” If you have a positive answer, then you are probably on the right path. An audit may be the right thing if something doesn’t feel right.