Growth Strategies

Top 10 eCommerce Tools to Grow Your Business

eCommerce Tools

The best eCommerce tools can enhance the functionality of your website and create a better shopping experience.

Higher conversion rates are possible when customers have a better shopping experience. There are many tools available, and they can be expensive and time-consuming.

This is why I have personally tested and compiled this list of 25 top eCommerce tools to help you grow your business.

Most Important Features of Online eCommerce Tools

eCommerce tools should focus on design and functionality. They are designed to assist you in creating an eCommerce store that offers customers the best online shopping experience.

The following are some of the most essential features that an eCommerce platform should have:

Content Management

To create and modify digital content, you can use content management tools.

These tools can create, delete, and manage all content on a website without having to code it.

Content management tools include automated templates, page editing tools, and workflow management.

Convenient Checkout

Your conversion rate can be affected by the checkout process. You can lose customers if your checkout is not clear, easy to read, or functional.

Many eCommerce platforms and tools will offer templates for creating checkout pages that can be customized. These templates should make it easier to create a page and allow customers to purchase products as they, please.

SEO-Friendly

SEO-friendly codes are required for websites so search engines can find what is happening on each page.

Googlebot, Google’s web crawler, might not be able to index your website efficiently, and your eCommerce shop could end up ranking poorly.

This will mean that your website will not be visible and may struggle to generate sales.

Quick Report and Analysis Tools

Every business must assess and adapt. Data is at the heart of all assessments.

When assessing your website, you should consider bounce rates, average order values, traffic source, page time, and customer acquisition costs.

eCommerce tools can provide valuable insight into your website. It’s up to you to decide which KPIs are most important to you and to make sure that the tool you invest in provides the data you require.

Variety of payment options

While credit cards and debit cards still exist, the ever-growing e-wallet market as well as international customers will require more than one payment option for your store.

FinancesOnline shows that 28% of consumers pay with e-wallets such as Stripe and PayPal.

This is almost a third of your potential customers. Surveys showed that only 33% and 18% of Gen Z use cash.

Even more important, 68% of Gen Z customers prefer P2P payment options like Venmo, Stripe, and PayPal.

These options are a great way to satisfy a large portion of your customers, and make eCommerce tools even more useful.

Also read: How to Source eCommerce Store Suppliers: 7 Best Tips

How to Select the Best Ecommerce Tools

The key to choosing the right eCommerce tool for your business lies in identifying the features that best suit your business and what you want from the tool.

It will also depend on your niche, target audience, and other factors.

You’ll want an eCommerce tool that is free for small businesses or those who are just starting out in business. It will have basic features and support. And it can scale with your brand.

Larger companies will require more detailed reporting and analysis.

It will also be necessary to be able to manage large client bases with a focus on maintaining and acquiring more.

We now have a general understanding of eCommerce tools and the reasons we use them. Now it’s my turn to share the list of 10 top eCommerce tools for 2022.

Top 10 eCommerce Tools

1. Shopify

Shopify is an easy-to-use eCommerce platform. If you want something more powerful, don’t let this deter you.

Shopify is not only easy to use but also one of the most powerful eCommerce tools available. Shopify is a great choice if you are looking to open an eCommerce shop without any prior experience.

Shopify’s store generator is easy to use. It doesn’t require any coding and only your imagination.

The key features

  • Fully-hosted packages that take care of everything, from backups to updating
  • Drag-and-drop website builders
  • Built-in marketing tools for running campaigns on Facebook or Google
  • All orders, shipping, and payment information can be managed from one dashboard

Pricing

  • Basic Shopify: $29/month
  • Shopify: $49/month
  • Advanced Shopify: $299/month
  • Shopify Plus Pricing Available on Request

Pros

  • Integration with a variety of third-party payment gateways is easy
  • Sell anywhere, from your eCommerce shop to online marketplaces or social media
  • Site performance excellent

Cons

  • Higher-end features come at a higher price

Also read: 11 latest Ecommerce Trends You Should Watch Now

2. BigCommerce

This is the best eCommerce tool for business. Without BigCommerce, would not be complete.

It’s a powerful platform that offers unlimited opportunities to grow, innovate, and build your online store.

The modern SaaS eCommerce platform was designed to scale to any company. It combines the best of SaaS with API openness to enable you to build the website you desire.

Sign up to receive a product tour of their eCommerce platform. It will take you 17 minutes.

The key features

  • Drag-and-drop design elements
  • Open SaaS platform allows for flexibility to invent with ease
  • Integration with third-party applications is easy
  • Analytics that delivers valuable insights for customers
  • Google Cloud Platform offers the best-in-class server response and uptime
  • Features such as digital wallets and coupons for storefront conversions are available.

Pricing

  • BigCommerce Enterprise pricing is available upon request
  • If you are interested, they offer a free trial.

Pros

  • It is simple to use
  • Secure, flexible, reliable platform

Cons

  • It might be expensive.

3. JungleScout

Jungle Scout is the best eCommerce tool for people who want to sell on Amazon.

It can help you start and grow your Amazon business, from product research to product launch.

Members who purchase the master bundle get a boot camp that teaches them the basics of selling on Amazon e-commerce.

Academy training courses are available for all subscription options. These include ebooks and videos to help you on your e-commerce journey.

The lowest tier supports 20 products. This sounds like a lot, but it’s great for small businesses looking to cut costs.

The key features

  • High-demand products can be identified through product research
  • Keyword research is key to optimizing product listings
  • Analytics tool to track sales, revenue, and other important business metrics
  • Email campaigns targeted to increase product sales

Pricing

  • Basic: $29/month
  • Suite: $49/month
  • Professional: $84/month

Pros

  • User-friendly Interface
  • Extensive product data
  • Get started with 100% free educational resources

Cons

  • There are bugs in their web application integration and Chrome extension

4. Shift4Shop

Shift4Shop offers a complete eCommerce solution that is focused on growth and ease of use.

The intuitive website builder includes dozens of professionally designed templates that are both SEO- and mobile-friendly.

The lowest plan offers unlimited products and an easy-to-use website builder that is code-free. It also has templates for nearly any type of shop.

The key features

  • 100+ supported payment processors
  • 200+ built-in features
  • 50 themes for free
  • Recovery tools for cart abandonment
  • You have full access to the HTML and CSS for your store’s customization

Pricing

  • Basic Store: $29/month
  • Plus Store: $79/month
  • Pro Store: $229/month
  • US merchants can get a free plan.

Pros

  • A complete, all-in-one hosted eCommerce solution
  • Website builder that is SEO-friendly
  • VISA PCI-certified security

Cons

  • Advanced customizations require knowledge of HTML and CSS.

5. WooCommerce

WooCommerce is one of the best free eCommerce tools.

This plugin is specifically designed for WordPress users who wish to add e-commerce functionality.

WooCommerce is attractive because it is easy to use and integrate into your WordPress website.

You can also hire a developer if you are having trouble or need assistance that support may not be able.

Although they require you to purchase certain features in order to upgrade your store experience, the free version works just fine.

WooCommerce offers easy-to-set-up websites they call “no-code stores”. These stores come premade and can be customized with blocks.

The key features

  • Block-based page builder
  • Excellent customer support and extensive documentation
  • Great mobile apps for managing on the move
  • Secure and flexible payment options

Pricing

  • free

Pros

  • A complete, all-in-one hosted e-commerce solution
  • For beginners, a block builder is a great tool
  • Customers have many payment options
  • Free basic version

Cons

  • Advanced customizations require knowledge of HTML and CSS.

Also read: Top 25 eCommerce Marketing Tools For Your Business

6. ProProfs Help Desk

eCommerce businesses often receive a lot of emails asking about product features and delivery dates.

The ProProfs Help Desk comes into the picture and helps you quickly respond to customer emails.

ProProfs’ central point of contact is a great option for businesses who are looking for an e-commerce platform that specializes in automation and email management.

The key features

  • Follow the progress of each customer request/issue
  • Easy collaboration via shared inbox
  • Live Chat and built-in Knowledge Base
  • Use these reports to assess individual and group performance
  • Capture customer feedback about ProProfsHelp Desk using NPS and CSAT surveys
  • You can use your tablet, smartphone, or desktop computer to work

Pricing

  • Essentials Plan: $10/user/month
  • Premium Plan: $15/user/month
  • Contact the sales team for Enterprise Plan

Pros

  • It is easy to set up
  • Expert training is not required
  • User-friendly Interface
  • Hosted in the Cloud
  • Internal integrations such as Live Chat, Knowledge Base, and Survey

Cons

  • External integrations are lacking

7. UltraCart

This is the best eCommerce tool that allows you to create an online storefront and begin selling. It is a great tool for businesses, regardless of their product range or experience.

They have a wide selection of themes that are free, which sets them apart from the rest of the market. These themes are beautiful and easy to modify for your website.

Editing pages is easy and requires no programming knowledge.

The key features

You can create a responsive website using fully customizable themes without needing any design skills
UltraCart’s analytics dashboard provides valuable insights to help you make informed design, marketing, and sales decisions
Integrations with payment and fulfillment providers are possible without costly add-ons

Pricing

  • Small: $49.95/month
  • Medium: $79.95/month
  • Large: $229.95/month

8. PrestaShop

PrestaShop is another free eCommerce tool that allows you to easily build an eCommerce website. It is a great tool for eCommerce because it can compete with WooCommerce and Shopify in terms of features.

This tool has one drawback: it can be difficult to scale your store using it.

The key features

  • Simple inventory management
  • CSV files allow you to export and import data easily
  • SEO-friendly
  • Unlimitless product listings

Pricing

  • free

9. Big Cartel

Big Cartel makes it easy to create your own store and manage your online business.

It was created for artists and creative people who wish to sell their creations via e-commerce.

This personal approach to the design of the tool is what makes it one of the most valuable e-commerce tools.

The key features

  • Informative, real-time reports
  • Edit your theme code for unlimited customization
  • Inventory tracking
  • Sales tax autopilot

Pricing

  • Use 5 of our product listings to get a free gift
  • $50/month for 50 product listings
  • For 500 product listings, $19.99/month

10. OpenCart

OpenCart is a free eCommerce platform. This is an excellent eCommerce tool that allows you to run your store for free.

You also get many updates and free downloads. You can also download paid extensions to improve the functionality of your store.

The key features

  • Choose from over 13000+ themes or modules
  • Open-source is transparent and free.
  • Great support team
  • Fully compatible with third-party plugins

Pricing

  • OpenCart is open-source and free. It is a great choice for budding e-commerce companies.

Last Line — Top eCommerce tools

Businesses have had to look beyond traditional ways of managing their stores because of the fierce competition in eCommerce. You can attract customers by designing and managing attractive stores.

You can manage all your store operations with the help of the most popular eCommerce tools without having to have any technical knowledge.

Written by
Barrett S

Barrett S is Sr. content manager of The Tech Trend. He is interested in the ways in which tech innovations can and will affect daily life. He loved to read books, magazines and music.

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