Businesses can benefit from the use of sales intelligence tools. These tools can provide companies with valuable insights into customer behavior and preferences. This allows them to customize their sales strategies in order to reach their target audience, wherever they may be. Businesses can understand their customers better when they have the data available. You’ll appear like a hero as you boost sales and increase customer satisfaction.
The ability to track interactions with customers across multiple channels is one of the main benefits of sales intelligence tools. You can get a complete view of the customer journey from the first contact through to the final purchase. These data can be used to identify patterns and trends that will guide your future decision-making, and help you better engage with your customers.
You’ll need a sales intelligence tool to get started. This will give you a complete view of your customer.
Top 10 Sales Intelligence Tools
Explore the best sales intelligence tools available to increase your revenue.
1. Meltwater Sales Intelligence
Meltwater is end-to-end, an AI-powered end-to-end platform that provides sales and marketing with insights into the customer journey. Meltwater’s cloud-based sales intelligence tool is also known as social media monitoring and media listening tool, Owler Maxl collects data on your competitors to help you customize your sales outreach.
ZoomInfo uses a multi-pronged approach to Business Intelligence. Its platform includes sales prospecting and ABM, employee recruitment, and operations.
Concentrating solely on sales. Users can create databases of B2B companies based on their Ideal customer profiles. The large database of contacts (including email and phone numbers) allows users to directly contact decision makers, reducing the sales cycle.
Prospecting can be difficult. Salespeople waste a lot of time trying to find prospects to contact. When they do find the leads, it takes an average of eight attempts before they can reach them by phone.
Cognism returns some of that time. This sales intelligence tool is a database that contains B2B email addresses and phone numbers. It makes prospecting easier and more effective.
Cognism’s core purpose is to give sales teams access to current information about customers. This includes those who are prepared to buy. Sales teams will spend less time looking for contact details and more time having conversations.
This also meets GDPR requirements by not contacting those on the Don’t Call List.
LeadFeeder’s best feature is that it allows you to capitalize on the companies that are already interested in your products or web pages.
LeadFeeder is one of the most effective tools for lead generation. It uses data from website traffic to generate new leads. LeadFeeder reveals who is behind your website traffic, so you can reach out to real people that have expressed interest in your company, product, or service.
Lead scoring and segmentation are included in this sales intelligence platform so that you can better allocate your time. Segment leads according to their conversion potential. This tool will automatically score leads according to their web activity. This data can be synced with your CRM for a complete view of your sales funnel.
You can try the platform for free for 14 days to see if it fits into your sales process.
Uplead is a sales intelligence software that provides companies with high-quality contact and account information that can help them generate new leads.
Uplead’s database contains millions of B2B contacts. This database is updated regularly to provide businesses with the most up-to-date and relevant information. Businesses can target the right prospects by using 50+ filters. These filters include industry, location, and company size.
Clearbit sales intelligence software focuses on timely engagement. The platform allows users to create a perfect customer profile by using over 100 firmographic and technological data points. The level of detail that is available can help to improve targeting and tailor campaigns more precisely.
This tool also helps you enrich your website data so that anonymous traffic can be transformed into meaningful conversations. You can identify who is visiting and contact them in real-time, based on your intentional outreach.
Clearbit helps you to score leads so that you can decide on where you should focus your efforts. You can speed up your time to close, and achieve your sales goals faster.
Datanyze is a Google Chrome extension that makes it simple to find contact details without having to switch to other tools or tabs. It shows mobile numbers, direct dials, and email addresses while viewing LinkedIn profiles or websites of companies.
Datanyze reports include contact information but also provide valuable insight into the top companies and categories in each industry. Find out who is leading the conversation and sales to find your best clients.
Also read: 9 Effective Lead Conversion Strategies
8. LinkedIn Sales Navigator
LinkedIn Sales Navigator is one of the most well-known names in sales intelligence tools that is designed to assist sales professionals and companies identify, targeting, and engaging with prospective customers on LinkedIn.
LinkedIn Sales Navigator’s Lead Search functionality is one of its key features. Users can search for customers using various criteria such as job title, company size and industry, location, and more. It will also suggest leads and prospects according to your past activity. Send leads directly to your CRM in just one click. Integrate them easily with your existing sales processes.
Sales Navigator, using LinkedIn data will notify you when a lead changes companies or jobs so that you can adjust your follow-up. These real-time insights are useful when you want to stay connected with decision-makers.
A feature that is worth mentioning is the ability of sending InMail messages to over 500 million contacts even if they are not in your contact list. Users can send 50 InMail messages per month to generate leads and introduce themselves to new people.
Vainu uses automation to speed up the process of integrating your CRM pipeline.
Vainu can help you identify your ideal clients. You can then view their complete profiles to find out more. You can then have a more informed conversation with your prospect.
Vainu provides advice on how to choose the right account at any time.
automated triggers allow you to trust the data and trigger sales conversations when it is appropriate. You can get a full picture of a company if it fills out a contact form or downloads an asset even if the person doesn’t match your target profile.
DiscoverOrg is a database of business contacts and buying signals that provides useful sales intelligence. The platform is tailored for market intelligence and helps sales reps find better leads by using real-time purchasing signals.
The platform can help you find the best person to talk to once you have defined your ideal profile. You can then identify, score and track new leads to improve your follow-up.
This platform has features that allow for account-based Marketing and is perfect for aligning sales and marketing.
Conclusion — Top Sales Intelligence Tools
Sales intelligence tools provide valuable insights and data to enhance sales strategies and decision-making. By leveraging advanced analytics, prospect information, and market trends, these tools empower businesses to identify opportunities, target prospects effectively, and optimize sales processes. Their implementation can significantly improve sales performance and drive revenue growth.