Fashion is a very popular industry, which presents challenges for fashion marketers. Fashion is competitive and highly crowded, just like the food and beverage industries. Your fashion marketing must be unique and fabulous in order to make your brand stand out. Why? The US apparel market is the largest in the world according to Statista. The US apparel market is the largest in the world, with sales exceeding $15 billion per month in US clothing stores.
Fashion brands aren’t only competing for foot traffic or brick-and-mortar sales with eCommerce. Online customers are also competing with fashion brands for late-night clicks and early-morning orders.
How can a fashion marketer be different from the rest? This extensive list contains 30 fashion marketing tips that will help you get more customers online and offline.
1. Keep your brand’s appearance consistent in all marketing activities
Fashion brands that are most successful have a consistent style. Ralph Lauren is one example. My entire life, the brand’s look has been consistent: I can think of Ralph Lauren in a variety of colors, including navy blues, whites, and reds. They have done an amazing job of keeping their branding and marketing consistent over the years.
2. Focus on your best sellers
These may seem obvious tips. Fashion marketers can be tempted to jump on the latest trends and styles that are coming out, however. These can be very successful strategies. But, remember who the true stars are. Your best sellers are “best sellers” because they have a reason.
3. Invest in your website
Well, duh! You’d be shocked at how many fashion marketers let their websites sit on the back burner. Your website should be treated with the same care and love as your child.
Ok, maybe that’s a little dramatic. However, the important thing is that you love the look, feel and functionality of Your website is an important part of your brand’s virtual storefront. You must ensure that your website is always up-to-date, tested, and maintained in a beautiful state. This is just like what you do for your store window display.
4. Remind your shoppers about their shopping carts
Did you know that 70% of online shoppers abandon their shopping carts I am often one of these shoppers? It’s easy to see why given the number of distractions we face each day. You, as a fashion marketer, must find ways to remind distracted shoppers what’s still in their cart. You can use email campaigns, remarketing ads, or social reminders to remind these shoppers that they have finished what they started.
5. Instill DEAL FOMO and discount
Although “Deal FOMO” is a term that I invented, it is a real thing. You don’t want to miss the chance to save 50% on your favorite brands products, get free shipping, or include a surprise gift when you buy your next product.
6. Create style guides
It might seem easy to pair shoes with clothing and accessories if you are in fashion marketing. Your audience may not be as fashion-savvy. Style guides can help shoppers look their best. These style guides will be useful and educational for shoppers, but they will also be great tools to include on your website, in email marketing campaigns, or in social ads. It is worth it to create some style guides that are well-organized.
7. Video whenever possible
The video is hot. Marketers who use videos increase revenue 49% quicker than others who don’t. If you don’t use video, get on board the video marketing train! There are many ways that video can be used in fashion. You can show off your top sellers, showcase your Summer collection or give a glimpse into a new line. Video marketing is a great way to market your brand, website, or email campaigns.
8. Make a YouTube channel
You are now using video in fashion marketing. Why not start a YouTube channel? This will allow you to reach a wider audience. YouTube is a popular place for fashionistas to share their videos so it’s a good idea to create a YouTube channel. Bonus: YouTube can also be used to run video advertising.
9. Run a consistent and quality blog
Blogging can be used to communicate valuable information and fashion marketing ideas. A quality and consistent blog can increase your website’s SEO. This will lead to more traffic. You can also build brand loyalty and new partnerships by connecting with your audience. To keep your audience interested, ensure your blog has a consistent publishing schedule with high-quality content.
10. Get in touch with fashion bloggers who are well-respected
My fiancee and I went to a wedding that featured a fashion blogger who has over 1,000,000 Instagram followers. I was struck by the power of partnering with a “social media influencer” like this.
This strategy isn’t new, but it is one that fashion marketers often use. Your audience will grow if you build a network of social media influencers. You can also connect with them in order to get them to share your content.
10. Partner with well-known fashion bloggers
This can be an effective strategy to build relationships in your local community and take things offline. To promote each other’s brand, you can build relationships with brick-and-mortar businesses, whether it is a local tapas place or a popular decor shop in the town.
12. Become a hashtagging pro
Although #Hashtagging may seem like an insignificant tool to you. I support hashtags in marketing strategies in all industries. Why? Because hashtags are a great way to connect with people, create branded contests and reach new people. If you are new to the hashtag world,
13. Remarket everywhere
You must use the power of Remarketing if you don’t already! Why? Remarketing is a way to get back visitors that have left you for any reason. These users can be abandoned shopping carts, blog drops, or new visitors who don’t explore your summer sandals. Remarketing can be a great way to say “Hey there!” Do you remember me? You can come back and I will show you exactly what it is you want J.”
14. Use carousel ads on Facebook and Instagram
If you have an existing social media presence on major channels such as Instagram, Facebook, and Twitter, it’s important to make the most of these channels to achieve your fashion marketing goals. You can do this by selecting the most effective ad formats on Instagram and Facebook. Carousel ads let you display multiple images in a magazine-style format. These ads can be thought of as mini-style guides. This ad format can be used to showcase your products, whether it’s your top sellers, a summer dress collection, or a new line for men’s golf shirts.
15. Facebook and Instagram: Run collection ads
You may not have known that your customers can purchase from you without leaving their Facebook and Instagram accounts. It’s called collection ads. These beauties are a combination of a primary or video image and four additional images or videos. Users can then click to purchase the items they desire. It’s pretty neat, right? You can also give your audience another way for them to spend their money on your brand.
16. Show off sneak peeks in Stories
Stories, Instagram’s Snapchat-like feature, is non-committal and only lasts for 24 hours. Stories can be used to build trust and connections with your target audience. You can use Instagram’s story feature to share “sneak peeks” of new styles, show behind-the-scenes footage, and give your audience a glimpse of your company culture.
17. Start a social contest
Contests on social media are a great way for your audience to become more involved in your brand. These contests can be crucial in expanding your reach to new customers. You can make a contest as simple as sharing your post with a few friends or using your branded hashtag. You could also make it more complicated, as the below contest requires that you make a purchase in order to enter.
18. Run compelling email marketing campaigns
Fashion marketers know how important email marketing is. You should have an effective email strategy to communicate with your leads about sales, special offers, and popular items back in stock. Your email flow can be automated to relate to specific behaviors. For example, if someone makes a purchase that indicates they are interested in a particular upsell, you can then send them an email that prompts them to make that purchase.
19. A/B Test email subject lines, ad copy, and other content
A/B testing can be a great way for your fashion marketing strategy to reach new heights. It is simple and efficient to test which content resonates with your audience. Although you can A/B test multiple components of a campaign at once, it is important to only focus on one aspect. To test which email subject lines get the most open rates, you can A/B-test them. After you have found the winner, A/B-test your email subject lines to determine which video thumbnails are clicked most often.
20. Plan holiday campaigns far in advance
As many fashion marketers know Holiday season is a crucial selling time. It doesn’t matter if it’s a high-profile holiday like Christmas or a Hallmark holiday such as Valentine’s Day. Planning for seasonal peak sales is crucial to maximizing your sales during busy times. Plan far ahead!
21. Take advantage of ad scheduling
Did you know that you can set the time and week for most online marketing campaigns (Google Ads Facebook, Instagram, Twitter)? You may not have used this feature, but you might be aware of it. You should be able to identify when your customers are most likely online. This knowledge can be used to your advantage so you don’t have to pay extra for ads that run during busy days and hours.
22. Encourage your happy customers to write testimonials
Reviews matter, regardless of whether you’re an eCommerce company, a retailer, or another part of the fashion industry, Particularly when it comes time to purchase clothing. It’s not fun to have to return unwanted clothing after shopping in a store. Hence, shoppers look at reviews before making a purchase decision. Encourage your customers to leave testimonials to help them become customers.
Rent the Runway is a great example of a company that encourages happy customers to leave reviews. They even got me to do this, which I don’t often do. Here’s an example of the email I received from them after using their services.
Also read: 10 Sales Promotion Ideas to Boost Your Sales
23. Get on TV!
It’s easier said than done, I know. It’s possible to do anything if you make the right connections. It might be necessary to start on your local television station. But just think about what it would mean for your brand to be seen by an audience as large and diverse as The Today Show. If you don’t know where to begin, consider hiring a professional PR firm to help you make these connections.
24. Make use of the Google Shopping Network
You are missing out on an enormous untapped market if you don’t take advantage of the Google Shopping Network. Google is the trusted sidekick of most people searching for any type of information. Google Shopping is gaining popularity so make sure your brand has a strong presence on Google.
25. Use Google Display Ads
It can be confusing to choose between Google Search, Shopping, and Display. Although you should be present on all three platforms, it is important to not overlook Google Display Network (GDN). GDN allows you to show ads on websites based on keywords, topics, and site names. This will allow you to target your audience wherever they are most likely to be online.
26. Target your audience
It is amazing how many online platforms you can target. Interest-based targeting is one of my favorite tactics for the fashion industry. Why? Do you probably know who your target audience is so why not target them according to these interests? If you are selling running clothes, why not target people who are interested in running and fitness?
27. Take things offline with guerilla marketing
Many of the ideas that we’ve been discussing involve online marketing strategies. Why not go out on the streets and do it offline? The world is alive and vibrant IRL, thanks to the internet. It’s a great way for you to stand out and make an impact by incorporating guerilla marketing campaigns in your playbook.
28. Run a local fashion show in a popular place
Hosting a fashion show in a restaurant or tourist spot is another great way to do some offline fashion marketing. Partner with an art gallery to host a fashion show showcasing your spring collection. Offer champagne and discounts to encourage people to buy!
29. Promote your brand through celebrities
Even if Taylor Swift won’t wear your summer dresses, what about a local celebrity? A PR professional can help you make important connections in your local community.
30. Audience’s emotions in marketing
You can make your audience feel connected to your brand if you are able to build an emotional connection. When creating a campaign idea, think about the emotion that you want your audience to feel. Happiness? Calm? Nostalgia? Create content that evokes those emotions. Emotions are powerful and can be used to motivate people to take action, whether it’s through video ads, copy, images, or any other content.